Field Marketing Manager
Número de sol.: 6012371306302025
Categoría: Digital Marketing
Fecha de publicación: July 21, 2025
Categoría: Digital Marketing
Fecha de publicación: July 21, 2025
Ubicación del puesto de trabajo: Barcelona, Cataluña, ES
Field Marketing Manager – Iberia
JOB PURPOSE:
The Field Marketing Manager – IBERIA is accountable to support sales revenue growth across Spain and Portugal through a well-balanced marketing plan with a specific focus on acquiring new logos and increasing market share. The main focus will be lead generation with a secondary to support local marketing activations and to provide real-time event management support. (Event meaning trade shows, lunch & learns, webinars, etc.)
They will act as a marketing advisor and support for Southern Europe GMs and DVP and ensuring that the marketing plan will support the country business objectives as well as the ESI key business drivers.
The role reports to the Growth & Field Marketing Director for Central and Southern Europe.
KEY RESPONSIBILITIES:
- Market understanding (competitive landscape, distinctive ADP competence, market problems, TAM – total addressable market by segment and persona, value proposition of ADP solutions and prospect/customer pain points).
- Identify key competitor strategies and ensure that ADP has a compelling and differentiated position in the market.
- Create marketing plan aligned to ESI central strategy as well as to local country needs.
- Drive integrated marketing campaigns that deliver growth – leveraging ESI and global tools and resources and/or creating something from scratch which speaks directly to the target market as needed.
- Partner with sales, enablement, and country management to create a shared sense of ownership, a joint calendar of activity and metrics by which we measure success.
- Communicate and educate the sales team regarding new and planned marketing activities including global, regional, and local programs.
- Play active role in marketing communication.
- Partner with regional product marketing to develop tools, programs in a box, training and content to successfully highlight local products in the marketing mix.
- Partner with the ESI public relations team, and local PR vendor to support relevant stories, coverage, and brand building in the local market.
- Manage the budget allocated for growth initiatives.
- Forecast, measure, analyse, report on impact and ROI of programs.
- Evaluate, select, and manage local physical/virtual event-related vendors that contribute to local demand creation programs.
- Develop and implement (with sales) target account strategies to support account-based selling.
- Marketing content: localise global marketing assets by adding appropriate localisation, develop case study for reference clients, sales collaterals, selling tools.
- Review all the marketing assets translations in Spanish to enhance localisation
SKILLS AND KNOWLEDGE:
- Extensive knowledge of the payroll and HCM market categories an advantage.
- In-depth knowledge of sales and marketing practices.
- Strong strategic thinking and executional skills, and the ability to generate credibility with and respect from participants at all levels.
- Outstanding communication skills, both written and verbal, and ability to negotiate and influence senior stakeholders inside and outside of the company (e.g. vendor and agency negotiations & management).
- Proven history of managing multiple projects on tight deadlines timeframes and driving meaningful results (top-line and/or bottom-line) for the company.
- International business experience is a definite plus.
- Exposure to working in large, global, and matrixed organizations.
- Result oriented, proactive and able to work on his/her own initiative.
- Accuracy and attention to detail.
- Excellent teamwork and communication skills.
- Positive self-motivating attitude and driven to make an impact.
- Technologies to use: Salesforce.com (SFDC); Eloqua (indirect); Excel; PowerPoint; analytics and workflow software; ON24 webinar platform; 3rd party virtual event platforms.
LEADERSHIP EXPECTATION:
- Business Leadership: Creates and articulates a vision and inspires others to action (Strategy and Planning – Results Accountability – Financial Management).
- People Leadership: Focuses on Impactful Communication, Talent Building and Relationship Building to develop internal and external relationships required for success.
- Market Leadership: Drives a performance-based culture that engages associates to achieve excellence (Client focus – Outside in Perspective – Bias for growth).
EDUCATION AND EXPERIENCE:
- Native Spanish speaker.
- Excellent business English speaker (C1+).
- Another European language is a plus.
- 5-8 years B2B marketing experience, with a proven track record of sizeable new business wins. (HR and payroll software experience desirable but not essential.)
- Pragmatic and collaborative in nature and execution.
- Experience of multiple related teams, budget management experience.
- Bachelor’s degree or equivalent in marketing, journalism, or communications.
- Excellent analytical, communication skills in matrix organization.
- Presentation skills/strong organization skills and result oriented.
- Agile / adaptable approach to manage changing market conditions.
A little about ADP: We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We’ve received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition
Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.
Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.
Lee mas
Por qué ADP
Nuevos empleos:
Así es como luce ADP
¿No es esto de lo que se trata la vida? ¿Encontraste algo significativo que te encanta hacer en un lugar en el que disfrutas? ADP puede darle esa oportunidad.
Esto es lo que nuestra gente anda diciendo…
“There is a lot happening at ADP. A lot of really exciting things. We are underway with a few different transformational efforts. We are moving from essentially what has been traditionally known as a payroll company to this broad-based really exciting human capital management company. It gives you the opportunity to get involved in a lot of different initiatives that have different levels of purpose and value for the organization. What I get most excited about are the opportunities we have here and to contribute to something, something big, that will be meaningful for our clients and people’s lives.”
Jay
Vice President, Global Talent and Development
Say hello and stay connected.
Another
brilliant day.
Compliments
of you.
Challenges & rewards
We’re reimagining what it means to work, and doing so in profound ways. At ADP, we are always creating with people in mind. Starting with our own.
#ReimagineWork
We welcome big-thinking people who can amplify wisdom, accelerate progress, and embrace change. People who expect more out life. Like a company you can be proud of, and a home life that is in balance with your needs.
We believe in who you are, what you know and where you hope to go with your career. Our strengths-based leadership approach will value what you do best and let you shine.
Sales, Client Service, Implementation, Technology and more. All as equally amazing.
From France to Fiji and all points in between. Great places to live and #ReimagineWork with ADP.
ADP is proud to be named to the FORTUNE Magazine “World’s Most Admired Companies®” list for 14 consecutive years. Every day we strive to create a better way to work for the 39 million people we impact around the world. All while fostering a one-of-a-kind culture for our 58,000 associates, so everyone can #WorkHappy.
Filtered by industry.
From FORTUNE ©2020 FORTUNE Media IP Limited. All rights reserved. Used under license. FORTUNE and FORTUNE World’s Most Admired Companies are registered trademarks of FORTUNE Media IP Limited and are used under license. FORTUNE and FORTUNE Media IP Limited are not affiliated with, and do not endorse the products or services of, ADP, LLC.
This is what ADP looks like.
Isn’t this what life is all about? Finding something meaningful that you love doing in a place you enjoy doing it? ADP can give you that opportunity.
Watch our associates talk about what it’s like to work at ADP.
