Senior Director ESI Product Marketing
Numéro de poste vacant: 6011755409192024
Catégorie: Marketing
Date de publication: October 22, 2024
Catégorie: Marketing
Date de publication: October 22, 2024
Lieu de travail: Barcelona, Cataluña, ES
Senior Director, ESI Product Marketing
At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.
We strive for every interaction to be driven by our CORE values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility.
RESPONSIBILITIES:
OVERVIEW
Provide an outside-in view of the Human Capital Management (HCM) world to ADP. Drive competitive awareness/differentiation, size opportunities for growth and drive go to market strategies. Focusing on ADP’s global product portfolio, create and implement product marketing strategies which elevate ADP’s position for HCM. Identify customer needs and market trends. Clearly articulate our value proposition and drive market research initiatives with Product Management that supports portfolio development (sensing) but also provides the opportunity for thought-leadership opportunities.
STRATEGY AND APPROACH
- Lead a team of product marketers focused on ADP’s international product portfolio serving EMEA, APAC, LATAM and global, including the US. Lead new product and feature launches, acting as the link between Product, Marketing and Sales teams to create an impactful approach around marketing, communications, and plan implementation.
- Know our users and customers inside and out – who they are, what their challenges entail, the nuances associated with doing business across varying geographies, and why they are looking for a solution. Drive an audience-centric marketing approach within the organization, ensuring that messaging, content, and campaign strategies are centered around buyer and customer needs.
- Ownership of all product marketing activities in support of the global product strategy. Work with the marketing team and agencies to create collateral, including email campaigns, fact sheets, brochures, landing pages, and more. Align and drive market execution team.
- Drive and own product demo requirements in conjunction with product development and business unit sales operations.
- Partner with product and sales leaders to plan routes to market and ensure that product marketing managers collaborate with enablement and/or operations to produce revenue enablement plans for the product portfolio.
INDUSTRY TRENDS AND ANALYSIS
- Serve as market-facing subject matter expert (SME) for the product portfolio and interface with stakeholders and industry analysts as the company representative.
- Identify key industry trends. Keep up to date on all regulatory issues and other industry initiatives that impact ADP’s business. Create content and messaging for executive positioning, ‘selling ideas up’ and content for tradeshows, promotions, etc. to all execution teams. Work closely with Field Marketing on all execution plans.
- Demonstrate deep understanding of the competitive landscape to build sustainable, differentiated competitive positioning that clearly highlights why ADP wins in the marketplace. Competitive analysis within standard CI frameworks is a critical skill.
METRICS AND DOCUMENTATION
- Implement and maintain solid measurements and metrics. Track and analyze metrics demonstrating effectiveness of product launch, capabilities, and related areas e.g., sales performance, attach rates, retention, and units. Align to targets for market penetration with sales (units, segments, etc.) and sales growth.
- Manage complex documentation projects; gather information for documentation and training materials; conduct audience analysis; and ensure documentation deliverables meet each audience’s needs.
- Collaborate across functional teams to ensure the consistency and quality of documentation and training materials; collaborate with other content-producing teams to share knowledge and keep efforts consistent.
- Work with Subject Matter Experts to understand complex technical concepts and direct the translation of them into easy-to-understand documentation.
- Developing training materials and sessions for employees as needed.
QUALIFICATIONS REQUIRED:
- Bachelor’s degree or equivalent in education and work experience.
- Minimum of 10 – 15 years in a marketing or product marketing role and knowledge and experience in Human Capital Management (HCM) is a must.
- Minimum 2-3 years of marketing leadership experience, preferably managing international team
- Fluent Spanish and English language skills
PREFERRED QUALIFICATIONS:
Preference will be given to candidates who have the following:
- MBA degree highly preferred.
- Prior product development or product management experience is preferred to understand and speak to the technical aspects of this position.
- Extensive experience managing a product marketing function with a global presence, currently providing solutions for employers in more than 140 countries.
- Experience in SaaS or cloud-based solutions.
- Strong leadership skills to influence across organizational lines and executive presence as well as outstanding interpersonal, verbal, written communication, presentation, and process facilitation skills with the ability to present his/her views in a compelling manner.
- Excellent PowerPoint skills and the ability to create compelling graphics and other visuals to help tell a story.
- A highly collaborative team builder who can lead with the knowledge, intellect, and temperament to work effectively in a fast-paced, energetic, and complex environment.
- A high degree of personal initiative, results orientation, accountability, and integrity are essential.
- Highly evolved analytical skills to ensure clear analysis and sound data-based decision-making.
- Exceptional business acumen with a deep understanding of client and prospects most critical business issues and the ability to translate ADP’s product and service capabilities into real business value.
- Thrives in an environment of creativity, idea generation and excels in driving new efforts from ideation to flawless execution and meaningful measurements.
- Experience in understanding complex technical/functional information and translating it into documentation.
- Comfortable with ambiguity.
- Demonstrated experience in building breakthrough product positioning and go to market strategies which drive marketing execution plans.
Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.
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ADP Service and Implementation Team Insights
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Logo: ADP, Always Designing for People.
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[SPEECH: TARA]
Hi, my name is Tara. I'm an Implementation Specialist at ADP.
[SPEECH: ALISON]
My name is Alison. I'm a Client Support Consultant.
[SPEECH: DAVE]
Hi, my name is Dave. I'm the Senior Support Consultant here at ADP.
[DESCRIPTION]
Text: What do you love about working at ADP?
[SPEECH: ALISON]
I love working with the clients. I love when they say, you know, you made my life so much easier. Thank you.
[SPEECH: DAVE]
I have to say probably the snack cart at year-end. I get all the free food. But no, realistically, I come because of the people. I mean, it's honestly the people why I stay.
[SPEECH: TARA]
Welcoming the client, explaining to them how our process works over here at ADP.
[DESCRIPTION]
Text: Why did you choose a career in ADP Client Service?
[SPEECH: ALISON]
I was interviewed as a senior in college with ADP, so what really drew me was the reputation it had, and I knew that they were going to have an extensive training program.
[SPEECH: DAVE]
I was actually a referral. One of my friends happened to work here, and just trusting his judgment. He said the place was honestly great to work.
[SPEECH: TARA]
ADP just seemed that they had a lot of job opportunities and a lot of room for growth with a career.
[DESCRIPTION]
Text: What surprised you the most about ADP’s culture?
[SPEECH: DAVE]
Most definitely the people. It's the culture here. Anyone you interact with, everyone's friendly. I love going to work.
[SPEECH: TARA]
I learn something new every single day. I feel like as soon as I get comfortable, something else comes up, but it's great because we have awesome resources here.
[SPEECH: ALISON]
Actually, just servicing the clients, realizing that we're taking care of all of their business needs and payroll needs.
[SPEECH: DAVE]
That's what kind of brought me in, and definitely what makes me stay is just everyone I interact with, clients, people. Like, I enjoy coming to work.
[DESCRIPTION]
Text: Ready to reach your potential? Find out more at jobs.adp.com.
Logo: ADP, Always Designing for People.
Text: ADP, the ADP logo, and Always Designing for People are trademarks of ADP, LLC. Copyright © 2020 ADP, LLC. All rights reserved.
ADP – Human Resource Career: Jay
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Logo: ADP, Always Designing for People.
Text: Jay, VP, Global Talent & Development
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Hi, my name is Jay. I am a vice president of global talent solutions here on our Global Talent and Development team. And I've been with ADP for three years.
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Text: What is meaningful about working in ADP HR?
[SPEECH]
Having the opportunity in HR organization to help our associates grow, help our associates develop, that's what's really meaningful for me. Make sure we have the right programs, processes, or resources available for people to really kind of fulfill their own potential here at ADP.
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[DESCRIPTION]
Text: How does ADP promote career development?
[SPEECH]
So to really help people develop here, I think it's about finding the right opportunities for them to really expose themselves to new situations, new types of people, new approaches, new kind of leadership opportunities. We try to find as much to kind of, you know, offer to people to get involved in things outside of their day to day role, potentially even just expanding their own day to day role to make sure they're there continuing to develop here.
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Text: What does it take to be successful at ADP?
[SPEECH]
So someone I think that will be successful at ADP, at the end of the day, is a leader. So we're looking for people that are really driven, that are really passionate about the area they're applying to, the area they're getting involved in, and that they want to make a difference, right? So people that are excited about change, excited about creating change, working with other people that have the same level of inspiration and engagement, those are the most important aspects. So someone that wants to kind of do something bigger than just earn a paycheck at the end of the day and really drives sort of a greater purpose.
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[DESCRIPTION]
Text: Ready to make a difference? Find out more at jobs.adp.com.
Logo: ADP, Always Designing for People.
Text: ADP, the ADP logo, and Always Designing for People are trademarks of ADP, LLC. Copyright © 2016-2020 ADP, LLC. All rights reserved.
Implementation Career: James
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Logo: ADP, Always Designing for People.
Text: James, Project Manager, Implementation
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JAMES: My name is James. I am a project manager here at ADP.
[DESCRIPTION]
Text: What convinced you to join ADP?
[SPEECH]
What convinced me to join ADP was, as I was going through the interview process and speaking with different members of the leadership team, I was able to really identify that they were looking for future leaders within the company. They were looking for individuals that not only had leadership traits but also knew that there was a runway for them to move forward through and develop into.
[DESCRIPTION]
Text: What type of workplace flexibility has A.D.P. provided?
[SPEECH]
Something that I love about working here is that ADP has provided an amazing flexible working atmosphere. Monday, Tuesday, Wednesday, I come to the New Jersey office. And then Thursdays and Fridays, I go to the New York office. And it's fantastic. And then there's times when things come up, when emergencies happen, which happens with everyone, I'm able to work from home. So it's absolutely fantastic how flexible ADP has been with me and also with others.
[DESCRIPTION]
Text: How does A.D.P. encourage collaboration?
[SPEECH]
Coming from a former military career, team orientation is very important to me. And not only is this a very dynamic and fast-paced environment, but the team approach with everything that we do here is very solid and very strong, which is a great atmosphere to work in.
[MUSIC PLAYING]
[DESCRIPTION]
Text: Ready to optimize your career? Find out more at jobs.adp.com.
Logo: ADP, Always Designing for People.
Text: ADP, the ADP logo, and Always Designing for People are trademarks of ADP, LLC. Copyright © 2020 ADP, LLC. All rights reserved.
ADP Sales – Why Come, Why Stay
[TEXT] ADP Voice of Sales: Why Come, Why Stay
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[JULIANNA, CENTRIC, DISTRICT MANAGER] My job first out of college was a sales job. I was definitely not given the right tools for success.
[ROMARR, ASSOCIATE SALES MANAGER] First job out of college, I did some consulting with my fraternity. Loved it. It was great. The pay wasn't exactly the greatest. And I wanted to come back to my hometown. ADP was just kind of a way to get back here, make a little bit more money. It was not supposed to be a be-all, end-all situation.
[CAT, VICE PRESIDENT, ADP] I actually worked for a competitor. So I had been in the industry for about five years before coming to ADP. And I had an acquaintance that worked for ADP. And she had gotten promoted, and reached out to me and said, I need you to come work for me. And I kind of laughed it off because I had been doing well working for my competitor.
[CHRISTOPHER, SALE EXECUTIVE, ADP] Graduated high school at 18. Immediately joined the Air Force, where I spent four years. I joined the Air National Guard, did another six years there. And then subsequently became a police officer. My career kind of got cut short there, so I took some time off. I went to school full-time in my 30s. And then ultimately took a job with ADP.
[LAUREN, SALES EXECUTIVE, ADP] I'd worked in the start-up space for a while. So I had some sales experience, but never with an established company.
[JULIANNA] I was just looking on LinkedIn, and I saw the opening for ADP Outside Sales. And I was like, you know what? I'm just going to do it. And I am so, so thankful that I took that plunge.
[ROMARR] I just fell in love with the atmosphere. Coming from an athletic background, the sales environment and the culture that's built at ADP, it motivates you to always want to win. There is always an opportunity for you to be coached to be better. That's what's kept me, now going into my sixth year.
[CAT] I love payroll. I love HCM. And for me, to work for the best of the best, work for the culture that is ADP, it was literally a no-brainer.
[CHRISTOPHER] When I initially got hired by ADP, I had wanted to get into sales previously. And to find an entry-level position in sales that was going to give you all the tools that you needed with really competitive compensation, ADP was it. I didn't know much about ADP at the time, but I found out quickly, within my first few weeks, that the culture was magnificent. The people were just unbelievable. The training program was second-to-none. They really set you up for success from day one.
[LAUREN] Sometimes I'm asked, why have you stayed at ADP so long? I firmly believe that the grass is greener where you water it. And I think that ADP has provided me a safe space to be able to cultivate my career, be able to grow, be able to push myself and challenge myself. And for anyone that's looking to start their sales career, I would absolutely recommend working at ADP.
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[TEXT] Ready to #MakeYourMark in ADP Sales? Visit adp.com/careers
[LOGO] ADP, Always Designing for People.
ADP Presents: The Art of Better.
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[DESCRIPTION: Martha Bird speaks. ]
No matter where you are and no matter what time period you're from, we value being part of a community. We want to be close to friends and family. We seek meaning for ourselves as individuals, where we can be acknowledged and recognized.
[DESCRIPTION: Martha walks through an office. ]
My name is Martha Bird. I'm a cultural anthropologist. And I worked for ADP.
[DESCRIPTION: Exterior view of ADP headquarters. ]
I look for patterns. I study beliefs, routines, aspirations, and behaviors to inform the digital tools we're building at ADP.
[DESCRIPTION: Martha views papers under lamplight]
I often look at new technologies in reference to what is the human need behind that.
[DESCRIPTION: Martha stands in a server room. ]
You have the assembly line. You can imagine in the '50s, people had to work at a stationary terminal. And then you get into the PC in the '80s. And now you have the mobile phone. And people can kind of work anywhere.
ADP as a company is really aware of the importance of having a human perspective on technology. And that's one of the reasons I'm here, is to try to surface what it is that people actually need in the tools that they use.
[DESCRIPTION: Martha converses with a colleague in a cubicle. ]
I spend a lot of time deeply hanging out with people. I do a lot of asking questions that seem straightforward to people who are insiders.
[DESCRIPTION: Martha works with a colleague. ]
I'm able to bring together human insights and observations that, when applied, can impact one in six workers in the US.
[DESCRIPTION: Various floors of the office are viewed. ]
When employees work on teams where they feel that they are respected, they have a tendency to produce more. So I think companies understand that in order to create greater productivity, you have to really work on some of these levers of engagement.
At ADP, I feel really supported on a number of levels. I think the company has used all of the factors that conspire to actually make a more productive workforce. I have a great team that respects my opinion. It's about being authentic. It's about being open to diversity and different perspectives. I get to wake up every day and do exactly what I love doing, just really spending time with people, understanding people. It's about tending to other people and tending to yourself.
[DESCRIPTION: Martha smiles as she glances around the office. Logo: T Brand Studio]
ADP - Corporate Careers: Scott
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Logo: ADP, Always Designing for People.
Text: Scott, VP, Finance Strategy
[SPEECH]
Hi, I'm Scott. I'm a VP in Finance Strategy here at ADP. I've been here for two years.
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[DESCRIPTION]
Text: What is your favorite part of your role?
[SPEECH]
My favorite thing about working here is just the opportunity. And so in my current role-- it's a fairly new role and I get to shape what it is. I get this brand new opportunity to create the finance strategy of the company. And so having that blank sheet of paper and filling it in with what the finance strategy might look like, that's phenomenally exciting.
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[DESCRIPTION]
Text: Why do you stay @ ADP?
[SPEECH]
The reason I stay at ADP and the reason I see a future in ADP is just the career progression. And so one of the things I've found in ADP is you've got people with significant tenure, 20, 25 years of tenure. But within that 25 years, they’ve done 6, 8, 10 different jobs. And so career mobility is big at ADP. And in other companies, as people have moved sideways, it's viewed as a bad thing that you've moved sideways. Here, it's encouraged to get exposure, too. So for myself, I was in the field. And now I'm being exposed to corporate. And then obviously, global is another thing for me to get exposure to. So that's really why I stayed.
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[DESCRIPTION]
Text: What would you tell someone looking to apply to ADP?
[SPEECH]
So to somebody looking outside into ADP, what they really need to know is it's not a payroll company. And I definitely had that perception when I came in. And it's only really once you get inside it that you realize there's so many different facets to ADP. And it wasn't until I really dug into the role and the company that I realized that it was more than payroll. It was a pretty sophisticated technology company that was global in reach.
[MUSIC PLAYING]
[DESCRIPTION]
Text: Ready to drive your career? Find out more @ jobs.adp.com.
Logo: ADP, Always Designing for People.
Text: ADP, the ADP logo, and Always Designing for People are trademarks of ADP, LLC. Copyright © 2016-2020 ADP, LLC. All rights reserved.
