Associate Sales Manager

Associate Sales Manager – Employer Services International (ESI) 

  

The Associate Sales Manager (ASM) plays a critical role in driving sales performance and building leadership capability within ADP ESI. This role combines front-line sales leadership with hands-on coaching, supporting a team of sales representatives to achieve revenue targets, expand market share, and deliver consultative HCM solutions to clients. 

The ASM acts as a talent accelerator—developing future sales leaders while ensuring consistent execution of ADP’s sales methodology and customer-centric culture. 

 

Key Responsibilities 

Sales Leadership & Performance 

• Lead, coach, and motivate a team of sales representatives to achieve and exceed individual and team sales targets 

• Drive disciplined pipeline management, forecast accuracy, and conversion performance 

• Participate in customer meetings, deal strategy, and complex negotiations as needed 

• Ensure consistent execution of ADP sales processes, CRM usage, and compliance standards 

Coaching & Development 

• Provide regular field coaching, call coaching, and performance feedback 

• Conduct structured 1:1s focused on skills development, results, and career progression 

• Support onboarding and ramp-up of new sales associates 

• Identify high-potential talent and support succession planning 

Business Execution 

• Execute regional and segment-specific sales strategies aligned with ESI objectives 

• Collaborate closely with Marketing, Sales Enablement, Solution Consulting, and Operations 

• Analyze activity, pipeline, and results to identify improvement opportunities 

• Champion ADP’s value proposition in payroll, HCM, and compliance solutions 

Culture & Customer Focus 

• Foster a culture of accountability, inclusion, trust, and continuous improvement 

• Ensure an exceptional and ethical customer experience throughout the sales cycle 

• Act as a role model for ADP’s values and leadership expectations 

  

Required Qualifications 

• Proven experience in B2B sales (SaaS, HCM, Payroll, or Professional Services preferred) 

• Mentorship experience & experience with stretch assignments  

• Track record of achieving or exceeding sales targets  

• Ideally having achieved presidents club  

• Strong coaching, communication, and influencing skills 

• Data-driven mindset with strong forecasting and pipeline management capability 

• Ability to operate effectively in a fast-paced, metric-driven environment 

  

Preferred Qualifications 

• Experience selling into SBS market / MM  

• Familiarity with complex or multi-product sales cycles. MEDDPICC & SPIN  

• Exposure to international or EMEA sales environments 

• Experience with CRM tools (Salesforce or equivalent) 

  

What Success Looks Like 

• Consistent achievement of team revenue, activity, and quality metrics 

• Sales representatives demonstrating skill progression and engagement 

• Healthy, predictable pipeline and forecast accuracy 

• Strong internal partnerships and positive customer feedback 

• Readiness to progress into a Senior Sales Manager role 

A little about ADP: We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We’ve received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.